News / swoon for sephora
Jul 15, 2016
When we first founded Swoon Beauty three years ago, we set out on a mission of “beauty made better.” Our goal was to create clever cosmetics tools that solve common beauty bothers. Over the past three years, Swoon Beauty has become more than that! Based on feedback I hear from consumers, friends and family, the value that Swoon Beauty brings by way of its founder, me, is much bigger than tools. People frequently ask for my insight and advice on how to save on small splurges in order to enjoy life's luxuries because as we all know, life is...
Sep 08, 2014
On Saturday, I attended a very inspirational brunch hosted by Bevy Smith, host of VH1 Fashion Queens (among other things). Life With Vision was inspired by Bevy's famed, "Dinner With Bevy" series. Bevy's desire to create "Life With Vision" was to host a revolutionary event comprised of fellowship and practical ideas to remix your life. However, unlike a traditional seminar, "Life With Vision" takes place over a chic three course meal, giving new meaning to FOOD for thought. #LifeWithVision attracts entrepreneurs and more, with the goal of bringing together like-minded individuals who will become each others' well-wishers and co-conspirators. No words can describe the...
Aug 14, 2014
So, Swoon is sponsoring BeautyCon - A FASHION AND BEAUTY COMMUNITY + CONFERENCE FOR THE INTERNET’S MOST INFLUENTIAL BEAUTY AND FASHION ICONS AND THEIR EVER-GROWING fan base. After one quick month of prep (we signed on to be a sponsor almost exactly one month before the show), BeautyCon is here I just arrived JFK, and my mind is swirling with all the things left to. I frequently compare building the swoon brand to birthing a baby. Planning our sponsorship activities has been like planning a super sweet sixteen. Coincidentally, It's actually almost sixteen months since we launched the brand. So...