News / sephora
Oct 03, 2015
They say you can't teach an old dog new tricks. Luckily that rule doesn't apply to not-so-young beauty junkies! via GIPHY I learned two new beauty tricks/tips from my fairy glam-mother at Sephora this week. Tip #1: sometimes, when you change one product in your beauty routine, other parts of your regimen. will be affected. This past summer, I switched my daily moisturizer. I used a thicker, higher SPF formula from Dr. Grossman. Suddenly, my foundation didn't go on as smoothly as it used to. I went to Sephora seeking a solution, in the form of a new foundation, and I was actually...
Aug 10, 2015
Congratulations to all of the Win Your Beauty Wish winners and thanks to all who entered! We're so happy to celebrate our 2 year anniversary by making your wishes come true (sappy I know, but anniversaries are sentimental things). Grand Prize winner of a wish valued at $500 - Keyla who want to treat her mom to a day of beauty... So sweet! First place winners of $250 are Eiajah and Joelle. Eiajah wants a Beyoncé blowout and Joelle wants a shopping spree at Naimies! Seond place winners of $150 are Lindsey, who wants a wedding day makeover (cheers) and...
Apr 17, 2015
If you're in LA, Miami or NYC on Saturday, April 18th, you're invited to join Swoon Beauty for our Earth Day Celebration. In honor of Earth Day, we're holding a Last Lost Gloss Toss from noon to 4PM near 3 Sephora stores where Swoon is sold!LA - Third Street Promenade, Santa MonicaMiami - 721 Collins Ave, South BeachNYC - 1500 Broadway, Times SquareBring your near empty tube of gloss, toss it. and In return, you'll receive a Swoon Universal Lip Gloss Scoop & Applicator and a $25 Sephora gift card!* It's that easy.Landfills are full of beauty product containers, many...
Nov 26, 2014
Like many of you, this Thursday I will reflect on the many things I'm thankful for, including friends, family, health and of course, Swoon. However, one of the things I'm most thankful for that will likely not receive a shout out at the Thanksgiving table is Sephora's liberal return policy. I love makeup, polish, fragrance and new tools, but I'm no glam guru. More often than not, a product I try in the store that gets applied by a professional, doesn't work as well at home with my novice makeup application skills. I can name a few recent products that...