Aug 14, 2014 Countdown to BeautyCon! So, Swoon is sponsoring BeautyCon - A FASHION AND BEAUTY COMMUNITY + CONFERENCE FOR THE INTERNET’S MOST INFLUENTIAL BEAUTY AND FASHION ICONS AND THEIR EVER-GROWING fan base. After one quick month of prep (we signed on to be a sponsor almost exactly one month before the show), BeautyCon is here I just arrived JFK, and my mind is swirling with all the things left to. I frequently compare building the swoon brand to birthing a baby. Planning our sponsorship activities has been like planning a super sweet sixteen. Coincidentally, It's actually almost sixteen months since we launched the brand. So you can imagine the stress brought on by all the decisions! As I sit at the bar at JFK, obsessing over my choices to date-enjoying a preflight cocktail and snack- one of my fave songs come on, "Happy!" By Pharell, And it's at that moment that I know this weekend is going to be a success!! One hour to wheels up. 36 hours til the show. Still lots to do, but Swoon has a great team and our BeautyCon experience will be fab for anyone who experiences it! Check back for pics and to join us in another step along our journey to building the next great beauty brand!